Whether you are a seasoned e-commerce seller or just dipping your toes into the digital marketplace, one thing remains paramount: your product's background. The background of your product photo serves not only to highlight our item but also influences %93 of purchases!

How Crait Can Enhance Your Background

Crait offers several options to help you generate your desired background:

The "Inspiration" feature helps you reach the visual you desire by offering a variety of pre-designed inspirations. These inspirations are organized by categories to streamline your image creation process. Plus, you can upload your own inspiration images for even more customization.

The "Template" feature is designed to help you achieve the perfect "Photo Background" for your visuals. With a variety of pre-designed templates, Crait streamlines your image creation process, offering visual guidance based on different categories. Plus, you can upload your own inspiration images for even more customization from Asset Library. 

Here are some essential tips to consider when selecting or generating your product background with Crait.

1. Stick to Neutral Colours

When in doubt, neutral backgrounds are your best friend. White, black, and shades of gray consistently perform well in product photography. They’re versatile, timeless, and importantly, they allow the product to be the focal point. White backgrounds are particularly popular on platforms like Amazon and eBay. They help in creating clean images, contributing to a professional background look and feel.

2. Align with Your Brand Identity

Your background should complement your brand’s image and message. For example, a handmade, eco-friendly soap company might choose natural, earthy backgrounds such as wooden textures or green foliage. In contrast, a high-tech gadget company might opt for sleek, metallic backgrounds to evoke a sense of modernity and sophistication. Utilizing an AI background generator like the one provided by Crait can help achieve this effortlessly.

3. Consider Contextual Backgrounds

Contextual backgrounds can help customers visualize the product in a real-world setting. Think about a coffee maker displayed on a stylish kitchen countertop or a piece of art hanging in a well-decorated living room. While this can effectively showcase your product's function and appeal, be cautious not to overshadow the item. The background should enhance, not distract.

4. Maintain Consistency

Consistency is key in building a recognizable brand. Use similar background themes and colors across your product images. This consistency helps in creating a cohesive visual experience for your customers and aids in brand recall. If you are shooting a series of products, ensure that they all share a uniform background. A background maker tool can simplify this process.

5. Quality Over Quantity

High-resolution backgrounds are essential. Grainy or pixelated images can detract from your product’s appearance and suggest poor quality. Invest in good lighting and high-resolution photography equipment. If professional photography isn't within your budget, there are plenty of online tutorials that can help you achieve high-quality images with smartphones.

6. Utilize Natural Lighting

Lighting plays a crucial role in product photography. Wherever possible, use natural light to achieve a crisp and clear image. Aim to shoot near a window during daytime for diffused, direct light. If natural light isn't available, consider softbox lights which can mimic daylight without casting harsh shadows.

7. Use Textures Wisely

Textures can add depth and interest to your product photos when used appropriately. If your product is simple and sleek, a textured background can add contrast that makes your product stand out. Aim for textures that are subtle and don't compete with your product visually. AI background tools can help find the right balance.

8. Experiment and Adapt

Don't be afraid to experiment with different backgrounds and monitor which ones perform the best. Consumer preferences can shift, and what works for one product may not work for another. Make note of customer feedback and be adaptable in your approach. Tools like an AI background changer can facilitate easy modifications.

9. Editing and Post-Production

Even the best raw photos benefit from some post-production touch-ups. Use photo editing software to perfect your background. Adjust brightness, contrast, and color balance to ensure a polished final product. There are plenty of user-friendly apps available that can help you achieve professional-looking results without requiring extensive design skills. A background creator can also be highly effective.

10. Consider Seasonal Variations

Lastly, adapt your background to reflect seasonal themes or holidays. This can make your products feel timely and relevant, and it’s a great way to engage with your audience. However, don’t stray too far from your core brand identity.

Conclusion

In conclusion, your product background is more than just a backdrop—it’s an integral part of your branding strategy. By carefully considering color, context, consistency, and quality, you can create compelling product images that captivate and convert potential customers.

Incorporate these tips with Crait AI to create stunning, impactful visuals effortlessly. For those looking to streamline this process, Crait AI offers tools that simplify how to change photo background and how to change background for various product images. You can create engaging product visuals with ease, capturing attention and driving sales for your business with Crait AI – from interior, studio or outdoor photoshoots, covering everything from cosmetics to kitchen and furniture anywhere you need. 

Utilizing an AI background generator, Crait provides a seamless way to create professional backgrounds effortlessly. With Crait's AI Photoshoot tool, craft professional product photos with thousands of AI backgrounds, photo scene templates, inspirational images and text-to-image capabilities, all custom-designed for e-commerce and enterprises. 

Crait AI tools help you achieve professional results, making your product images more appealing to potential customers. Happy shooting!