Many brands miss out on potential growth because they’re guessing at what will make their ads perform better. That’s where Superfresh decided to break the mold. By using Crait AI’s Creative Insight tool, they gained insights from their past ads, optimized their visuals, and saw a 19% increase in click-through rates (CTR). Here’s how we helped Superfresh maximize their ad performance—and how your brand can do the same.

The Problem: Ads Without Data-Driven Design Miss Out on Results

Most brands invest in digital ads but rarely have the data insights to fine-tune them for maximum impact. This means they’re not fully tapping into the power of visuals, layout, or messaging to get better clicks and engagement on platforms like Meta. Superfresh, however, worked with Crait AI to make their ads more effective through data-based creative decisions.

How We Helped Superfresh: Analyzing What Works in Their Ads

Using Creative Insight, we analyzed Superfresh’s historic ad creatives on Meta, looking at every detail that could impact performance: tone of voice, logo position, text alignment, even recipes shown in the ads. With these findings, we developed specific recommendations on how Superfresh could improve each aspect of their ads for better audience connection and higher clicks.

By optimizing details like logo placement, text layout, and image composition, we created new versions of Superfresh ads that were designed to perform.

The Results: 19% CTR Uplift with A/B Testing

To test these new, optimized ads, Superfresh ran A/B tests comparing the original ads to our data-driven versions. The result? A 19% increase in CTR for both video and static ads. This CTR uplift means more people engaging with the brand, more potential customers, and, ultimately, more sales.

Creative Insight: Turning Guesswork into Data-Driven Ad Design

This case study with Superfresh shows how brands can move beyond the guesswork in ad creation. With Creative Insight, our AI tool delivers actionable insights from historical data, allowing brands to make ads that resonate with their audience. Instead of hoping for good results, you get ads optimized for engagement and designed with your audience in mind.

Creative Suite: High-Impact Ad Creation at Lower Costs

Through Crait AI’s Creative Suite, brands can create optimized ads that drive results at minimal cost. Our generative AI technology reduces the need for traditional photoshoots by up to 70%, letting brands produce high-quality visuals quickly and affordably.

Don’t Miss Out on a Higher CTR for Your Brand’s Ads

Superfresh’s 19% CTR uplift shows how valuable it is to use data-driven insights in ad creation. If your brand isn’t optimizing its ads with historical data, you’re likely missing out on significant gains in engagement and sales. Crait AI’s Creative Insight and Creative Suite empower brands to maximize their ad performance with AI-driven visuals.

Ready to transform your ad engagement? Contact us to learn how Crait AI can boost your ad performance and drive results, just as it did for Superfresh.